A Restaurant’s Secret To Maximizing Sales During And After The Coronavirus Era
One industry that was badly hit by the coronavirus pandemic is restaurants. Social distancing laws forced many of them to shut their doors. In fact, there was a staggering 76.39% drop in restaurant revenues globally. However, creative restaurants quickly switched their delivery methods—and they are cashing out big.
Restaurants can leverage on the coronavirus pandemic to boost their visibility. They can do this by mentioning the current state of the pandemic in their stories or posts. Credible information about the coronavirus can drive organic traffic to your website. For example, the number of coronavirus searches on worldometers in the last 28 days hit over 15 million. Woldometers is one of the trackers of COVID-19 figures.
People are looking for information on the virus, something that’ll make them feel safe. Filling this gap will endear you to more customers. Engage your customers using your social media to post credible information about the virus. Also, sharing survival stories will not only spread hope but increase conversation around your brand. This should be the goal of every brand at this time.
Setting up an alternative sales point
Increasing social media conversation around your brand is great. However, to capitalize on this and boost your revenue, you need to create an alternative sales point. In this case, you need a professional website with a gripping design. You need a user-friendly website where your customers can place orders and have the food delivered to their homes.
Our professional E-commerce store will allow you to display your menu. This helps customers to see what menu is available at each point in time. Our online store makes it easier to expand your customer base. Also, your customers will have a broad seamless way of making payments.
Promoting your digital channels
Don’t just give out coronavirus information and share survival testimonies. Seize the opportunity to promote your digital channels. Remind your followers that they can limit their chances of contracting the virus if they shop through digital means. Exploit conversations to indirectly promote your services.
Don’t neglect ad campaigns
While businesses are cutting down their marketing campaigns, restaurants should be stepping up. Thankfully, the price of ads has slumped following the coronavirus pandemic. With targeted marketing campaigns, restaurants can send discount codes and enticing offers to potential customers depending on their buying behavior.
With restaurants forced into lockdown, it is easy for customers to assume that it marks the end of your services. Let your loyal customers see that you are still in operation. Personalized email campaigns sending warm greetings to customers followed by special offers will go a long way. No matter which path you take, we will be here to assist you all the way.