Advertising campaigns in Google AdWords or Social Media.
Online marketing includes all forms of advertising on the Internet. This includes social media marketing in networks such as Facebook or Instagram as well as the broad field of search engine marketing. A central component is of course your own website or email marketing.
CPC (Cost Per Clic)
This means that Google, Facebook, Instagram will charge you all “ads” you use for each click of your advertisement.
Click-through rate (CTR):
This ratio indicates how often users see and click your ad. It is used to calculate the performance of your ads and keywords.
Internet advertising with Google
Done correctly by TopMarcon Costa Blanca
With “Google Ads”, Google offers the option of displaying text and image ads. Depending on the target group and the target of your advertisement, suitable advertising campaigns can be created and continuously optimized.
When used correctly, Google Ads is a very efficient advertising medium, because you regularly have advertising budget, advertising message, target audience and placement of the ads adapt and thus optimize.
Text Ads on Google Ads
On Google you can place text ads that are displayed above the search results on Google. If a user enters a search term for which you are placing ads in the search field on Google, your text ad appears directly in the user’s field of vision.
Only when the user clicks on your ad will you actually incur costs.
With Google Ads you decide which terms, in which region and for how much budget your text ads should be shown. These options give you the opportunity to design your advertising campaign efficiently.
Banner Ads & Video Ads
Google has a large advertising network, where you can place ads, including in the form of meaningful and appealing image or video ads.
The Google Search Network allows you to place ads on Google, where you can reach users while they’re searching for specific keywords and phrases.
Using switched advertising banners, you can increase your reach and increase brand awareness.
Place your brand image exactly where users are looking for your products or topics.
Advertise with Social Media
Social Media has been part of the marketing mix for companies for several years. Depending on the business model and target group, every company should be active on suitable social networks and interact with potential customers.
Advertisers can target users with hundreds of parameters, from demographic data to browsing preferences and social behavior. In addition, networks are offering advanced targeting options to increase personalization and relevance.
The Goals is to drive Traffic to your Website, Broaden Customer Reach, Develop Relationships, Increase Your Brand Presence, Provide Basic SEO.
Remarketing Costa Blanca
High visibility at low cost
Remarketing is essentially creating personalized ad campaigns (generally display ads) for users who have previously visited your website or other content.
Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover abandoned carts, by displaying the product the user added to the cart but left the site without purchasing.
Advantages of internet advertising
as seen by our Costa Blanca team
Over 44 million people surf the Internet every day. Online advertising has become one of the most used forms of advertising. So do not miss the connection and take advantage of the many opportunities that the Internet offers you to advertise.
Accessibility
Inexpensive
Inexpensive. Online advertising is very cheap compared to conventional advertising.
Flexibility
Great flexibility. It is possible to easily change the ad type or medium in a very short time.
Positioning
Due to the large number of exposed users, we can position our brand faster.
Prices for online advertising
Online ads cost what you want to spend. You can choose to invest € 25, € 100, € 700, € 2,000 or whatever you choose per month. It depends on your marketing budget. The following prices apply to campaign management:
Google adverbs
Campaign management in Google
- 3-month contract
- Strategic campaign plan
- Image creation and content writing
- Administration and daily optimization of the campaign
- Daily surveillance
- Conversion measurement
- Integration with Google Analytics
- Regular reports
€420Monthly
* VAT not included
Social networks
Campaign management on Facebook / Instagram
- Strategic campaign plan
- Image / video creation
- Daily management of the campaign
- Account Executive
- Regular reports
- Telephone and email advice
- Conversion measurement
€250Monthly
* VAT not included
Individually
Custom ads
- Strategic campaign plan
- Image / video creation
- Daily management of the campaign
- Account Executive
- Regular reports
- Telephone and email advice
- Conversion measurement
- Integration with Google Analytics
€350Monthly
* VAT not included
Most frequently asked questions
Topmarcon Costa Blanca
Why hire a digital marketing agency like TopMarcon Costa Blanca?
The fact of having an online presence with a website or blog, good management on social networks – this is becoming more and more important in marketing online – to be participative when an audience can facilitate the increase in web traffic and conversion of potential customers for greater economic benefits.
Why should I invest in Internet Marketing?
Why do I have to invest in search engine optimization?
How do I deal with a customized SMO strategy?
Why should my company be on social networks?
Free digital marketing advice from TopMarcon Costa Blanca
Your project is our project.